A strong B2B SaaS contribution does more than place a backlink. It puts a useful point of view in front of people who may actually buy software, recommend suppliers, invest in technology or shape a company’s marketing direction.

That is why this list is deliberately different from a generic “guest post sites” roundup. The publications below are editorial brands, technology titles, business platforms and newsletters that may consider genuinely useful commentary, bylines, expert quotes, research-led stories or founder perspectives. They are not guaranteed-placement sites, and you should never approach them with a thin article written only to obtain a link.

For SaaS businesses, the best outcome is usually a contribution that helps a relevant reader understand a real problem: choosing a CRM, improving cybersecurity, using AI responsibly, scaling a sales team, reducing churn, managing data or building a more effective marketing process.

What counts as a worthwhile B2B SaaS publication?

A suitable publication does not need to be exclusively about SaaS. A credible UK business, technology or startup outlet can still be a strong fit if its readers include founders, decision-makers, developers, marketers or operations teams.

Before pitching any publication, check four things:

• Does the publication cover your topic naturally?
• Can you provide a viewpoint, data point or practical lesson that is genuinely useful?
• Is the audience relevant to your product or service?
• Would you still be proud of the article if it contained no follow links at all?

For more practical checks before approaching a website, use the Publisher Quality Checker and read our guide on how to evaluate a guest-post website.

1. UKTN

UKTN is a useful starting point for technology companies with a genuine UK angle. It covers startups, funding, software, artificial intelligence, cybersecurity and the wider technology ecosystem.

This is not the place for a broad “our SaaS product is great” pitch. A stronger approach could be a meaningful funding announcement, an original survey, a sector-specific trend, founder insight, or expert reaction to a technology development affecting UK businesses.

For example, a cybersecurity SaaS company could provide a concise expert comment on a major data-security issue. A workflow platform could offer anonymised trend data on how UK teams are adapting to AI-assisted work.

UKTN provides a dedicated editorial contact route for pitches and news enquiries, so keep the opening email short, timely and supported by a clear reason the story matters.

2. TechDay UK

TechDay UK is a technology publisher with a clear route for news, expert comments, interviews and bylined thought-leadership content.

It is particularly relevant for SaaS companies that can contribute a useful technical or operational viewpoint. Its editorial guidance makes an important distinction: a short expert quote for a current story is different from a pre-written byline or a paid commercial opportunity.

That distinction matters for both SEO and reputation. An earned expert comment can support credibility on a timely issue, while a clearly disclosed commercial byline may help brand awareness but should not be confused with independent editorial coverage.

Good B2B SaaS angles include:

• What a new compliance rule means for small businesses
• Common mistakes companies make when adopting AI tools
• Lessons from anonymised product-usage trends
• Practical advice on choosing software in a crowded category

3. Startups.co.uk

Startups.co.uk reaches founders, entrepreneurs and growing businesses, making it a good fit for SaaS companies solving early-stage and scale-up problems.

The publication explicitly welcomes thought-leadership pitches from business experts and founders, while making clear that it does not accept unsolicited paid guest-post or link-insertion requests. That is exactly the standard worth following.

A useful contribution here should give a startup audience something practical: a framework for selecting software, a lesson from building a team, a guide to reducing operational friction or a realistic view of a fast-changing technology trend.

A payroll platform could write about avoiding administration problems during growth. A project-management platform could contribute an opinion-led article about building workflows that survive a growing team. Keep the article educational first, with any brand reference secondary.

4. Silicon UK

Silicon UK is an established technology news outlet covering enterprise IT, cloud, security, data, AI and digital transformation.

It is not a standard guest-blogging platform, so the better route is a sharp editorial pitch, a source offer, an interview, an original research story or relevant executive commentary. If your SaaS business has no timely or evidence-led point to make, do not force it.

Silicon UK can be particularly relevant for B2B platforms serving larger organisations. Topics such as governance, cloud costs, cybersecurity resilience, AI implementation, data management and compliance can create a natural connection with its readership.

Bring evidence wherever possible: survey findings, anonymised data, a technical report, a customer trend or a clearly explained practitioner view. A pitch with real substance has a much better chance than a pre-written promotional article.

5. National Technology News

National Technology News is another useful editorial destination for B2B technology stories, particularly where the subject has a wider enterprise, infrastructure, data, public-sector or digital-transformation angle.

Rather than offering a generic SaaS byline, position your company as a credible source for a specific issue. This could be a founder or technical leader available for comment, a useful data point from your sector, or a story about a problem businesses are actively trying to solve.

The strongest outreach angle is usually one sentence:

We can provide an experienced source on [specific topic], supported by [evidence, customer trend, original research or relevant experience].

That makes the editor’s job easier and gives them a reason to contact you when a related story develops.

6. SmallBusiness.co.uk

SmallBusiness.co.uk accepts relevant outside contributor posts on a case-by-case basis and looks for original analysis, expert advice, insight and opinion.

For many SaaS companies, this is one of the clearest matches on the list because its audience includes small-business owners making real operational choices. The best topics tend to be practical and commercially grounded rather than technical for its own sake.

Useful contribution ideas could include:

• How small businesses can choose accounting software without overbuying
• The operational signs that a company has outgrown spreadsheets
• How to evaluate an AI tool before introducing it to a small team
• What founders should measure before investing in a new sales platform

Do not submit a standard company blog post. The publication’s guidance is clear: contributors need a genuine point of view and supporting experience.

7. techUK

techUK is a technology trade association with a strong audience of technology suppliers, policymakers, innovators and business leaders.

It can be especially valuable for SaaS companies involved in areas such as AI, cybersecurity, digital government, financial technology, health technology, cloud infrastructure or responsible innovation. Its contributor guidance shows that editorial decisions remain discretionary, so relevance to a specific theme, event or policy discussion matters.

A contribution here should be more informed than promotional. Think sector insight, regulatory implications, implementation lessons, research findings or a constructive view on a current technology challenge.

For a wider authority-building strategy around these topics, connect editorial contributions with a focused SaaS SEO strategy rather than treating each article as an isolated link opportunity.

8. London TechWatch

London TechWatch covers the startup and technology scene through news, events and contributor perspectives.

It is a good fit for founders, operators and specialists with a genuine London, startup or innovation angle. The site invites contributors to share insights and encourages prospective writers to review its guest-content guidance before reaching out.

A SaaS founder could pitch an honest lesson from building a product, a reflection on a difficult market shift, an analysis of a technology trend or a useful event-based contribution. Avoid writing a brand announcement disguised as an article.

The strongest contributions feel like they come from someone who has actually done the work: launched the product, managed the team, dealt with the customer problem or learned from a failed assumption.

9. Hitechies

Hitechies covers technology, startups, innovation and digital-business topics. It provides a route for contributor pitches, alongside editorial, podcast and advertising enquiries.

This suits a SaaS company with a clear, practitioner-led article rather than a generic company update. A good pitch may explain how teams are approaching a technical change, what businesses misunderstand about a growing technology category, or what data reveals about a real operational problem.

Keep the idea narrow. “How AI is changing business” is too broad. “Five data-governance checks a SaaS company should complete before deploying an internal AI assistant” gives editors and readers a much clearer reason to care.

10. Neoteric UK

Neoteric UK covers AI, deep tech, quantum, innovation and science reaching industry. It is more suitable for evidence-led news, research, briefings and specialist source commentary than for a standard SEO guest post.

That makes it relevant for SaaS companies operating in a technical category, particularly where they can share a verifiable report, research finding, technical announcement or expert explanation.

A strong approach includes a named spokesperson, key evidence, a source document or dataset, clear UK relevance, and a realistic claim. Don’t expect an editor to publish a press release word for word; give them the material they need to create a proper story.

11. Informed Online

Informed Online accepts editorial stories, press releases and expert articles from UK businesses and organisations.

This can work well for a SaaS business with a genuine business story: original survey results, a new report, a hiring or funding milestone, a product development that addresses a wider issue, or a useful expert article for professional readers.

The publication asks for a clear headline, relevant contact details and a professional image. That is a useful reminder for any outreach campaign: make the submission easy to assess and publish, instead of sending a vague email asking whether links are available.

12. UK Tech Trend

UK Tech Trend welcomes story ideas with a clear connection to the British technology market.

It is a sensible prospect when you have a specific UK technology story or evidence-backed expert viewpoint. For example, a SaaS company could pitch insight around AI adoption in British SMEs, cybersecurity trends among UK businesses, software spending behaviour or a sector-specific digital transformation challenge.

The key is not to pitch the product. Pitch the issue your team understands better than most people because of the work you do.

13. Tech Torque Media

Tech Torque Media handles relevant editorial, press, interview, review and collaboration enquiries. Although its coverage is wider than pure B2B SaaS, it can be useful when your story has a technology, product, creator or innovation angle that fits its audience.

A founder interview, product-development story, technical briefing or an expert comment linked to a current technology conversation can be more appropriate than a pre-written article.

Before contacting any wider technology publication, review recent articles first. If the publication’s audience does not overlap with your buyer, do not force the placement merely because it has an authority metric.

14. TechRound

TechRound is a London-based startup and technology publication that covers founder stories, innovation, expert insight, interviews and thought leadership.

It can be relevant for early-stage and growing SaaS brands, particularly those with a strong founder perspective, useful business lessons, or timely expert contributions. Its editorial and commercial opportunities should be treated separately: always understand whether you are pitching earned coverage, an interview, a partnership or sponsored activity.

A sensible founder-led pitch could focus on a problem solved during growth, an original view of a market change or an honest account of a difficult decision. That tends to be more compelling than a standard product announcement.

15. Business Matters

Business Matters publishes original articles and opinion columns from entrepreneurs. Its contributor route is particularly useful for founders who can write about starting, scaling or running a business.

The important limitation is clear: it does not allow outbound links in contributor articles. That does not make the opportunity worthless. It simply means you should value it for thought leadership, author credibility, brand visibility and the chance to communicate with an entrepreneur audience.

A good SaaS founder contribution could cover a lesson from entering a competitive market, building a remote product team, finding early customers or navigating a regulatory challenge affecting small businesses.

16. London Loves Business

London Loves Business covers London business news, entrepreneurship, comment and growth. It provides editorial opportunities alongside separate advertising and sponsorship routes.

This can be a strong match for a SaaS company with a genuine London business connection, a local growth story, a funding update, a founder interview, or a useful comment on a topic affecting the capital’s businesses.

Keep your angle editorial. A story about changing workplace software habits among London SMEs is stronger than a message saying your platform is available to London businesses.

17. BusinessCloud

BusinessCloud is relevant for technology companies with a credible innovation, investment, regional-growth or founder story. It has a strong connection with the UK technology ecosystem, business innovation and specialist technology themes.

Approach BusinessCloud with something a journalist can develop: evidence, a real business problem, direct quotes, a timely trend or an interesting founder perspective. Avoid sending heavily automated or generic articles. Its editorial team has publicly stressed the importance of human-led, credible content.

This is also a good example of why SaaS outreach needs more than a list of websites. A thoughtful idea, a useful source and a clear story angle will usually outperform mass email outreach.

18. Computer Weekly

Computer Weekly is a major B2B technology publication with specialist reporters across cloud, enterprise applications, security, AI, data, infrastructure and IT leadership.

Treat it as an editorial-source opportunity rather than a guest-post target. It can be relevant if your SaaS company has substantial expertise, original research, a credible case study, a relevant technical spokesperson or a newsworthy point of view.

Study the relevant editor’s coverage first. A CRM platform should not pitch a cybersecurity reporter, and a broad company announcement is unlikely to be as useful as a clear comment on a specific issue the journalist already covers.

19. Sifted

Sifted focuses on Europe’s startup and venture-capital ecosystem and accepts pitches for informed opinion pieces.

Although it has a European focus, it is highly relevant for UK SaaS founders with an original perspective on funding, product strategy, AI, hiring, regulation, market conditions or scaling a technology company.

A worthwhile Sifted opinion is not a disguised press release. It should make an argument, use experience or evidence, and add something beyond common startup advice. If the article could be published unchanged by any SaaS brand, it is probably not distinctive enough.

20. Information Age

Information Age accepts outside contributor posts on a case-by-case basis, particularly where the submission provides original analysis, expert advice, research or practical insight for technology leaders.

It is one of the strongest editorial-fit opportunities in this list for a B2B SaaS expert who can write for CTOs, CIOs, senior technology teams and decision-makers. The contributor guidance is helpful: it values originality, accuracy, evidence and a clear expert point of view.

A useful submission could explore:

• How CIOs can assess AI software risk before procurement
• The hidden costs of fragmented SaaS stacks
• What product data reveals about software adoption inside larger teams
• A practical framework for evaluating vendor security claims

Build a SaaS outreach list around relevance, not volume

The aim is not to contact all 20 publications with the same article. Build a short list around the specific story you have.

A technical AI company may prioritise Neoteric UK, Computer Weekly, Information Age and UKTN. A founder with a scale-up story may focus on Startups.co.uk, Sifted, TechRound, Business Matters and London TechWatch. A business with credible research or a timely UK announcement may have a reason to contact Informed Online, BusinessCloud, London Loves Business or TechDay UK.

Before outreach, create a concise pitch containing:

• A clear working headline
• One sentence explaining why the topic matters now
• The contributor’s expertise and credibility
• Two or three practical points the article will cover
• Any evidence, data, case study or original viewpoint that supports it
• A realistic note on whether the idea is exclusive or can be adapted

Use the Guest Post Pitch Generator for a first outline, then rewrite it so it sounds like a real person who understands the publication. For campaign support, explore our blogger outreach services or guest-posting services.

The best contribution opportunity isn’t necessarily the website with the highest metrics. It is the publication where your expertise, audience and story meet naturally.