Brand24 Review (2026): Features, Pricing & Alternatives

July 3, 2026

In a world where conversations happen across social media, blogs, news websites, forums, podcasts, videos and AI-powered search engines, keeping track of your brand has become significantly more difficult.

A single mention on Reddit, an industry blog, a news website or a viral social media post can influence reputation, drive traffic, create backlinks, and even affect rankings in AI search engines.

This is where Brand24 positions itself as one of the most powerful media monitoring and brand intelligence platforms available today.

Used by marketers, PR professionals, agencies, SaaS companies and enterprise brands, Brand24 helps users monitor online mentions, track sentiment, identify influencers and discover opportunities before competitors do.

But does it justify its price in 2026?

This detailed review examines everything Brand24 offers, including features, pricing, strengths, weaknesses and whether it deserves a place in your SEO or PR toolkit.

What is Brand24?

Brand24 is a media monitoring and social listening platform that tracks keyword mentions across the internet.

The system continuously scans:

News websites
Blogs
Forums
Podcasts
YouTube
X (Twitter)
Facebook
Instagram
TikTok
Reddit
Review sites
Discussion communities

Users simply enter a keyword, brand name, product name, competitor name or industry topic.

Brand24 then collects mentions in real time and provides analytics that help understand:

Brand reputation
Customer sentiment
Competitor visibility
PR performance
Influencer activity
Market trends

Think of Brand24 as Google Alerts on steroids, enhanced with AI analysis and advanced reporting.

Why Brand Monitoring Matters More Than Ever

Many businesses still focus exclusively on Google rankings.

However, modern visibility extends far beyond traditional search.

Potential customers now discover brands through:

Reddit discussions
AI search engines
Podcasts
YouTube reviews
News coverage
Social media conversations

Every mention contributes to digital authority.

Brands that actively monitor conversations can:

Find backlink opportunities
Respond to negative publicity quickly
Discover PR opportunities
Identify emerging trends
Build stronger customer relationships

Ignoring online conversations is like trying to manage a company’s reputation with your eyes closed.

Brand24 Core Features

Real-Time Mention Monitoring

The platform continuously tracks keywords across millions of online sources.

Users receive alerts whenever:

Their company is mentioned
Competitors are discussed
Products receive reviews
Industry keywords appear online

This real-time capability helps businesses react quickly before conversations gain momentum.

AI-Powered Sentiment Analysis

One of Brand24’s strongest features is sentiment tracking.

The system automatically classifies mentions as:

Positive
Neutral
Negative

This helps identify reputation risks before they become larger problems.

For PR teams managing multiple clients, this feature alone can save hours every week.

AI Brand Assistant

Brand24 has significantly expanded its AI capabilities.

Its AI assistant can:

Summarise conversations
Identify trends
Highlight unusual activity
Explain spikes in mentions
Generate reports

Rather than manually reviewing thousands of mentions, users can receive actionable insights almost instantly.

Influencer Identification

Brand24 helps discover influential people discussing specific topics.

This is particularly useful for:

Outreach campaigns
Guest posting partnerships
Digital PR campaigns
Podcast appearances
Product launches

The platform highlights authors and creators generating the most engagement.

Discussion Volume Tracking

Users can monitor:

Daily mentions
Weekly trends
Monthly visibility

This creates a clear picture of brand growth over time.

A sudden increase often indicates:

Viral content
News coverage
PR success
Customer complaints
Industry trends

Competitor Monitoring

Brand24 is not limited to tracking your own brand.

Many marketers use it to monitor competitors.

Common use cases include:

Competitor mentions
Product launches
Customer complaints
PR campaigns
Media coverage

This intelligence can reveal opportunities that competitors may overlook.

Hashtag Tracking

For social campaigns, Brand24 can monitor:

Campaign hashtags
Industry hashtags
Event hashtags
Branded hashtags

This makes it useful for social media and PR teams.

Brand24 for SEO

Many SEO professionals underestimate how useful media monitoring can be.

Brand24 can help uncover:

Unlinked Brand Mentions

One of the most valuable SEO applications.

The platform identifies websites mentioning your brand without linking to your website.

These become easy outreach opportunities.

Because the site already references your brand, link conversion rates are often significantly higher than cold outreach.

Link Building Opportunities

Brand24 helps discover:

Resource pages
Industry discussions
Guest posting opportunities
Roundup articles
Journalist requests

This can support ongoing link acquisition campaigns.

Reputation Signals

Brand mentions increasingly influence how search engines and AI systems understand entities.

The more frequently trusted sources mention a brand, the stronger its perceived authority becomes.

This aligns closely with modern GEO (Generative Engine Optimisation) strategies.

Brand24 for Digital PR

For digital PR teams, Brand24 becomes even more valuable.

Key applications include:

Journalist Discovery

Identify writers covering your niche.

Media Monitoring

Track campaign coverage across multiple publications.

Crisis Management

Receive alerts when negative sentiment rises.

Campaign Measurement

Measure:

Reach
Engagement
Share of voice
Mention growth

This provides concrete reporting metrics for clients and stakeholders.

Brand24 Pricing (2026)

Brand24 pricing changes occasionally, but plans generally scale based on:

Plan	Suitable For
Individual	Freelancers & small businesses
Team	Growing companies
Pro	Agencies & PR teams
Enterprise	Large organisations

Higher tiers typically include:

More keywords
Larger mention limits
Advanced analytics
Additional users
Extended data retention

For the latest pricing, always check the official website.

Brand24 Pros

Excellent AI Insights

The AI assistant genuinely reduces manual analysis work.

Strong SEO Applications

Particularly useful for finding unlinked mentions.

Broad Source Coverage

Tracks conversations across a wide range of platforms.

Easy Reporting

Reports are client-friendly and easy to understand.

Useful Competitor Tracking

Provides valuable competitive intelligence.

Brand24 Cons

Premium Pricing

Can become expensive for smaller businesses.

Learning Curve

Advanced reporting requires some initial setup.

Mention Limits

Lower-tier plans may restrict monitoring volume.

Not a Complete SEO Suite

Brand24 complements SEO tools rather than replacing them.

Brand24 vs Google Alerts

Feature	Brand24	Google Alerts
Real-Time Monitoring	Yes	Limited
Sentiment Analysis	Yes	No
AI Insights	Yes	No
Social Media Tracking	Yes	No
Reporting	Advanced	Basic
Influencer Discovery	Yes	No
Competitor Tracking	Yes	Limited

Google Alerts remains useful for simple monitoring.

Brand24 operates in a completely different league.

Brand24 vs Mention

Brand24 and Mention are often compared.

Generally:

Choose Brand24 if you want:

Better AI analysis
Strong sentiment tracking
Advanced reporting
PR-focused workflows

Choose Mention if you want:

Social media management features
Simpler workflows
Team collaboration tools

What Real Users Like About Brand24

Common praise from marketers includes:

Easy setup
Reliable alerts
Strong sentiment tracking
Useful AI summaries
Valuable competitor insights

Many agencies report significant time savings compared to manually monitoring mentions.

Who Should Use Brand24?

Brand24 is ideal for:

SEO agencies
Digital PR agencies
SaaS companies
Marketing teams
Personal brands
Ecommerce businesses
Reputation management specialists

It is particularly effective for organisations that depend on visibility, reputation and media coverage.

Brand24 Alternatives

Popular alternatives include:

Mention
Prowly
Muck Rack
BuzzSumo
Awario
Meltwater

Each serves slightly different audiences and budgets.

Is Brand24 Worth It in 2026?

Brand24 remains one of the strongest media monitoring platforms available.

Its combination of:

AI-powered insights
Sentiment analysis
Real-time monitoring
Competitor intelligence
SEO opportunities
Digital PR reporting

makes it a valuable investment for businesses that care about online visibility.

For agencies, SEO professionals and PR teams, Brand24 can often uncover opportunities that directly generate backlinks, media coverage and new business.

Brand24 Review Verdict

Brand24 successfully bridges the gap between brand monitoring, SEO intelligence and digital PR.

While the platform may be overkill for hobby projects or very small websites, it delivers substantial value for businesses actively growing their online presence.

Overall Rating: 9.1/10