Search and Discovery
Find webpages, products, images, news, places, scholarly research and changing search demand.
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GuestPost.UK Google ecosystem playbook
Google Tools Guide: Search, SEO, AI, Business & Apps
A practical map of Google products for search visibility, analytics, advertising, local business, ecommerce, artificial intelligence, productivity and development. Find the right product, understand how it connects to the wider ecosystem and turn Google data into useful action.
✓SEO and marketing workflows
✓Free and paid products
✓AI and Workspace covered
✓GuestPost.UK methods
Google tool finder
What do you want to accomplish?
Search by product, task or report, or filter the complete directory by category.
20
Tools Shown
Search the complete Google ecosystem by product name, category or the task you want to complete.
Ecosystem map
Google Is More Than One Search Engine
Google operates connected products for discovering information, measuring websites, managing advertising, running businesses, creating with AI and completing everyday work. This guide groups products by the job they help you complete, rather than presenting one unstructured list.
Marketing and Business
Measure audiences, advertise services, manage local visibility and sell products across Google surfaces.
AI and Productivity
Research, write, analyse, collaborate and create media with Gemini and Google Workspace products.
Cloud and Development
Build applications, analyse datasets, create AI systems and connect products through Google platforms.
How this directory defines a Google tool
Major products receive individual cards. Important tools inside a product—such as URL Inspection within Search Console—also appear where they have their own distinct workflow. Narrow settings and every individual Google Cloud API remain grouped under their parent platform so the guide stays useful.
Search and website visibility
Google Search, Discovery and SEO Tools
These products help users discover information and help website owners understand crawling, indexing, appearance and performance. Third-party SEO metrics remain useful, but Google’s own tools provide the closest view of how Google discovers and experiences your website.
Search and Discovery Products
Different Google surfaces satisfy different types of search intent, from webpages and products to visual, local and academic discovery.
Free
Google Search
The main Google search experience for webpages, answers, products, places, images, videos and other result types.
Best for: Understanding search intent and inspecting the live results competing for a query.
Free
Google AI Mode
A conversational search experience for complex questions, follow-up queries and AI-organised research journeys.
Best for: Studying how brands and sources appear within generative Google search experiences.
Free
Google Images
Google’s visual search surface for discovering photographs, illustrations, products and image-led webpages.
Best for: Checking image visibility, visual competitors and opportunities for descriptive image SEO.
Free
Google Lens
A visual search tool that uses a camera or image to identify objects, translate text and locate related products or information.
Best for: Visual commerce research, product discovery and understanding image-led search behaviour.
Free
Google Trends
Compares relative search interest across time, locations, categories and Google search surfaces.
Best for: Validating seasonality, comparing terminology and finding rising topics before content planning.
Free
Google News
A news discovery product that organises reporting from publishers across topics, locations and developing stories.
Best for: Publisher research, topical coverage analysis and monitoring news-led visibility.
Free
Google Discover
A personalised feed that recommends articles and videos based on a user’s interests without requiring a typed query.
Best for: Understanding topic-led mobile discovery and monitoring Discover traffic in Search Console.
Free + Ads
Google Shopping
A product discovery surface that compares items, sellers, prices and availability using merchant product data.
Best for: Ecommerce discovery, product comparison research and visibility through Merchant Center feeds.
Free
Google Scholar
A specialist search engine for scholarly literature, research papers, theses, books and citations.
Best for: Finding authoritative evidence, original research and credible citations for expert content.
Free
Google Books
A searchable index of books and publications with bibliographic information and previews where available.
Best for: Background research, source discovery and finding recognised publications around a topic.
SEO and Site-Owner Tools
Use these tools together: diagnose visibility in Search Console, test individual pages, then improve technical delivery and structured appearance.
Free
Google Search Console
Shows how a verified property performs in Google Search, including queries, pages, indexing, links and technical enhancements.
Best for: Monitoring organic performance, diagnosing indexing and prioritising pages with realistic ranking potential.
GSC Tool
URL Inspection
A Search Console tool for checking Google’s indexed version of a URL, canonical selection, crawl details and live accessibility.
Best for: Investigating why an individual page is absent, outdated or represented by another canonical URL.
GSC View
Search Console Insights
A simplified performance view designed to help content creators understand growing pages, queries and audience discovery.
Best for: Quick editorial reviews without working through every advanced Search Console report.
Free
PageSpeed Insights
Combines real-user Chrome experience data with a Lighthouse lab test for mobile and desktop performance.
Best for: Reviewing Core Web Vitals and finding practical opportunities to improve page delivery.
Free
Lighthouse
An automated auditing system for performance, accessibility, best practices and basic technical SEO checks.
Best for: Repeatable lab audits during development and diagnosing technical delivery problems.
Free
Rich Results Test
Tests whether a page contains valid structured data that can be eligible for supported rich results in Google Search.
Best for: Validating schema implementation and finding missing or invalid required properties.
Free Data
Chrome UX Report
A public dataset of real Chrome user experiences that supports Core Web Vitals reporting and performance analysis.
Best for: Comparing field performance over time and studying origin-level user experience.
Free
Google Search Status Dashboard
Reports confirmed incidents affecting Google Search systems such as crawling, indexing, serving and rankings.
Best for: Checking whether an unusual site-wide change may coincide with a confirmed Google system incident.
Developer
Search Console API
Provides programmatic access to Search Analytics, sites, sitemaps and URL Inspection data for verified properties.
Best for: Building SEO dashboards, exporting larger datasets and automating recurring analysis.
Restricted
Google Indexing API
A limited API for notifying Google about updates to eligible JobPosting and BroadcastEvent pages—not a general indexing shortcut.
Best for: Eligible job and livestream URLs that require timely update or removal notifications.
No matching tools are visible in the installed sections. Try a broader term or select “All tools”.
SEO
Google data needs interpretation, not isolated checks
Understand Google Ranking Factors →
Combine search demand, Search Console evidence, technical testing and your commercial priorities. A green test does not automatically mean a page deserves to rank.
Measurement stack
Google Analytics and Measurement Tools
Google’s measurement products answer different questions. Analytics explains behaviour on your owned properties, Tag Manager controls measurement tags, Looker Studio communicates results and BigQuery supports deeper analysis. Search Console should be connected to this stack, but its estimated search performance data should not be treated as a replacement for website analytics.
Free + 360
Google Analytics 4
Google’s event-based analytics platform for measuring users, sessions, acquisition, engagement, ecommerce activity and conversions across websites and applications.
Best for: Understanding what visitors do after arriving and comparing the business value of different acquisition channels.
Free
Google Tag Manager
A tag-management system for deploying and controlling analytics, advertising and measurement code through a web interface.
Best for: Managing events, conversion tags and marketing pixels without repeatedly editing website templates.
Free
Looker Studio
A dashboard and reporting product that turns data from Google and third-party connectors into shareable visual reports.
Best for: Combining Search Console, Analytics and advertising metrics into client-friendly performance dashboards.
Free
Campaign URL Builder
A simple Google tool for adding consistent UTM campaign parameters to URLs before using them in outreach, email, social or advertising.
Best for: Separating campaign traffic inside Analytics and keeping channel attribution consistent.
Free + Paid
Google Analytics for Firebase
An application-focused analytics service within Firebase for measuring user behaviour, audiences and events across mobile apps.
Best for: Connecting app behaviour with acquisition, messaging and Firebase development workflows.
Usage Based
BigQuery
Google Cloud’s data warehouse for querying large datasets, including detailed Analytics exports and selected Search Console data.
Best for: Advanced attribution, long-term data retention and analysis beyond standard interface limits.
Workflow
Google Measurement Stack
A practical combination of Search Console, GA4, Tag Manager, Looker Studio and BigQuery rather than one separate product.
Best for: Creating a reliable path from data collection to analysis, reporting and business decisions.
GA
Separate search estimates from verified website behaviour
Compare Analytics Tools →
Search Console records Google Search performance; GA4 measures activity after a visitor reaches your property. Use both datasets and investigate meaningful differences rather than forcing the totals to match.
Paid visibility
Google Advertising and Monetisation Tools
Google’s advertising ecosystem covers campaign creation, planning, media buying, ad delivery and publisher revenue. Small businesses may only need Google Ads and Keyword Planner, while agencies and larger organisations may work across the wider Google Marketing Platform.
Campaign and Planning Tools
Plan demand, create campaigns and manage paid visibility across Search, Shopping, YouTube, applications and display inventory.
Paid Media
Google Ads
Google’s main advertising platform for Search, Shopping, YouTube, Display, applications and automated cross-channel campaigns.
Best for: Reaching potential customers by query, audience, content, location and commercial intent.
Ads Account
Keyword Planner
A Google Ads planning tool for discovering keywords, reviewing historical demand and estimating paid-search forecasts.
Best for: Paid campaign planning and directional keyword research alongside organic SEO tools.
Free App
Google Ads Editor
A downloadable application for making bulk offline changes across Google Ads campaigns and accounts.
Best for: Large campaign builds, repeated edits, account imports and faster bulk management.
Ads Tool
Performance Planner
A forecasting tool inside Google Ads that models how budget and campaign changes may affect future performance.
Best for: Evaluating budget scenarios and setting realistic paid-media expectations before making changes.
Paid Media
YouTube Ads
Video advertising delivered through Google Ads across YouTube videos, Shorts, search results and connected television experiences.
Best for: Visual awareness, product education, remarketing and reaching high-intent video audiences.
Free
Ads Transparency Center
A public search tool for reviewing advertisements served by verified advertisers across Google platforms.
Best for: Competitor creative research, advertiser verification and studying active messaging patterns.
Enterprise Media and Publisher Revenue
These products support larger advertising operations, professional media buying and monetisation across websites and applications.
Enterprise
Display & Video 360
An enterprise platform for planning, buying, managing and measuring programmatic display, video, audio and connected-TV campaigns.
Best for: Agencies and advertisers that need advanced programmatic inventory, audiences and campaign controls.
Enterprise
Search Ads 360
An enterprise search-management platform for coordinating and optimising paid-search campaigns across supported advertising engines.
Best for: Large advertisers managing complex search portfolios, automated bidding and cross-engine reporting.
Enterprise
Campaign Manager 360
An enterprise ad-management and measurement platform for trafficking creative, serving ads and reporting across media campaigns.
Best for: Centralised ad serving, Floodlight measurement and cross-channel campaign reporting.
Publisher
Google AdSense
A self-service product that allows eligible website owners to display advertising and earn revenue from their content.
Best for: Smaller and medium-sized publishers seeking straightforward website advertising monetisation.
Publisher
Google Ad Manager
A publisher platform for managing direct and programmatic advertising inventory across websites, applications and video.
Best for: Publishers with more complex inventory, multiple demand sources and direct advertising operations.
App Revenue
Google AdMob
A mobile advertising platform for monetising applications through ads, mediation and connections with Google demand.
Best for: Application developers seeking advertising revenue and app-level monetisation controls.
Local and ecommerce visibility
Google Business and Commerce Tools
These products manage how organisations, locations and products appear across Search, Maps, Shopping, YouTube and other Google surfaces. Accurate business information and reliable product data often matter more than adding more promotional copy.
Free
Google Business Profile
Manages how an eligible business appears in Google Search and Maps, including contact details, opening hours, services, photos and customer reviews.
Best for: Local visibility, customer actions and maintaining accurate information for physical or service-area businesses.
Free
Google Maps
A mapping and local discovery product for places, routes, businesses, reviews, photographs and location-based information.
Best for: Checking local competitors, category relevance, proximity and the customer experience around a location.
Free + Ads
Google Merchant Center
Manages product and business data used across Google shopping experiences, free listings and paid product campaigns.
Best for: Ecommerce feed management, product diagnostics and improving eligibility across Google surfaces.
Free
Google Manufacturer Center
A product-data platform for manufacturers and brand owners to supply authoritative product information to Google.
Best for: Improving the accuracy and richness of branded product information presented across Google.
GBP Feature
Google Reviews
Customer ratings and feedback displayed through Business Profiles and Maps rather than a separate standalone management product.
Best for: Building local trust, identifying service problems and strengthening the quality of a business profile.
Free
Think with Google
A collection of marketing research, consumer insights, case studies, trend analysis and planning resources from Google.
Best for: Market context, campaign inspiration and supporting strategy with broader consumer research.
LOCAL
Keep entity information consistent across the ecosystem
Use the Local SEO Audit →
Your website, Business Profile, important citations and product feeds should describe the same organisation clearly. Conflicting names, addresses, categories or availability create avoidable friction.
Generative and applied AI
Google AI Tools, Models and Creative Products
Google’s AI ecosystem includes end-user assistants, research tools, developer environments, enterprise platforms and specialist media models. This section separates the product you use from the underlying model that performs the work.
Free + Paid
Google Gemini
Google’s general AI assistant for research, writing, analysis, files, images, planning and connected productivity tasks.
Best for: Everyday AI assistance, research synthesis and working across Google’s connected applications.
Free + Paid
NotebookLM
A source-grounded research and learning workspace that answers questions and creates outputs from material supplied by the user.
Best for: Analysing reports, organising research and producing source-based briefs without relying only on open-web answers.
Free Tier
Google AI Studio
A browser-based workspace for testing Gemini models, designing prompts and moving prototypes towards API integration.
Best for: Prompt experiments, structured outputs, model comparison and early Gemini application prototypes.
Usage Based
Gemini API
Developer access to Google’s Gemini models for adding multimodal generation, analysis and reasoning to applications.
Best for: Building custom AI tools, automations, agents and content-processing workflows.
Cloud
Vertex AI
Google Cloud’s platform for building, deploying and governing machine-learning and generative-AI applications at organisational scale.
Best for: Enterprise data connections, controlled deployment, model operations and production AI systems.
Enterprise
Gemini Enterprise
Google’s enterprise AI offering for working with organisational data, deploying agents and supporting governed business workflows.
Best for: Larger organisations that require secure AI access, administration and company-data integration.
AI Creative
Google Flow
An AI filmmaking environment for developing scenes and stories with Google’s generative video and media models.
Best for: Visual concept development, cinematic experimentation and AI-assisted video production.
AI Model
Veo
Google’s generative video model family for creating and editing video from text, images and other creative inputs.
Best for: Video generation inside products such as Flow and supported developer or Cloud environments.
AI Model
Imagen
Google’s image-generation model family for producing and editing visual assets from prompts and reference material.
Best for: Marketing concepts, visual prototyping and application-integrated image generation.
AI Model
Nano Banana
Google’s Gemini image-generation and editing model family, designed for prompt-led creation and controlled visual changes.
Best for: Fast image creation, iterative edits and visual workflows within supported Gemini products.
AI Model
Lyria
Google DeepMind’s family of music-generation models for creating audio and supporting responsible music workflows.
Best for: Experimental music creation and soundtrack generation within supported Google products.
AI Safety
SynthID
A Google DeepMind technology for watermarking and helping identify AI-generated media across supported formats and products.
Best for: Responsible AI provenance and distinguishing supported generated content from unmarked media.
GEO
AI visibility is wider than prompting Gemini once
Explore GEO Services →
Track whether your brand is understandable, corroborated and worth citing across search and AI systems. Strong source material, entities, expertise and relevant mentions matter beyond one model response.
Productivity and collaboration
Google Workspace Tools and Applications
Google Workspace connects communication, documents, storage, meetings and automation. Most applications can be used individually, but their real advantage appears when files, permissions, calendars and workflows move between them.
Free + Paid
Gmail
Google’s email service for personal and business communication, integrated with Drive, Calendar, Meet and Chat.
Best for: Email, outreach organisation and connected Workspace communication.
Free + Paid
Google Drive
Cloud storage for organising, sharing and collaborating on files across Google and third-party formats.
Best for: Central project folders, permissions, client assets and shared working files.
Free + Paid
Google Docs
A collaborative document editor with comments, suggestions, version history and connected sharing.
Best for: Content drafts, editorial review, guest-post collaboration and client approval.
Free + Paid
Google Sheets
A collaborative spreadsheet application for data, formulas, tables, charts and connected workflows.
Best for: Keyword vaults, outreach pipelines, link tracking and lightweight SEO reporting.
Free + Paid
Google Slides
A browser-based presentation tool for collaborative decks, reports and visual proposals.
Best for: Client presentations, campaign proposals and shareable performance summaries.
Free + Paid
Google Calendar
A scheduling application for events, meetings, shared calendars and appointment availability.
Best for: Editorial schedules, campaign milestones and client meeting coordination.
Free + Paid
Google Meet
Google’s video-meeting service for calls, presentations and collaborative meetings.
Best for: Client calls, team meetings, screen sharing and remote collaboration.
Workspace
Google Chat
Team messaging with direct conversations and shared Spaces connected to Workspace files and meetings.
Best for: Internal coordination around clients, campaigns, documents and recurring tasks.
Free + Paid
Google Forms
A form and survey builder that sends responses into an interface or connected Google Sheet.
Best for: Client intake, publisher submissions, questionnaires and simple market research.
Workspace
Google Sites
A simple no-code website builder for internal hubs, project resources and lightweight public sites.
Best for: Internal knowledge bases, project portals and quickly shared resource collections.
Free
Google Keep
A lightweight notes and lists application for capturing ideas, reminders and small pieces of information.
Best for: Quick content ideas, checklists and research notes that do not need a full document.
Free
Google Tasks
A task list connected with Gmail and Calendar for simple personal and work planning.
Best for: Turning emails into actions and tracking straightforward daily deliverables.
Workspace
Google Vids
An AI-assisted video creation application within Workspace for building workplace videos from prompts and existing material.
Best for: Internal explainers, campaign summaries, training material and presentation-style video.
No Code
AppSheet
A no-code platform for building applications and automations from spreadsheets, databases and other data sources.
Best for: Internal workflow apps, field data collection and operational tools without traditional coding.
Developer
Google Apps Script
A JavaScript-based automation platform for extending and connecting Workspace applications.
Best for: Custom Sheet workflows, email automation, document generation and Workspace integrations.
Administrator
Google Admin Console
The central administration area for Workspace users, domains, applications, security, devices and billing.
Best for: Managing an organisation’s Workspace environment and access policies.
Build and operate
Google Developer, Cloud and Platform Tools
Google’s developer ecosystem spans infrastructure, application services, mobile development, mapping, browser diagnostics and machine learning. This guide covers the major platforms rather than treating every individual Cloud API as a separate public-facing tool.
Usage Based
Google Cloud
A broad platform for computing, storage, databases, networking, data analysis, security and artificial intelligence.
Best for: Hosting applications, analysing data and operating scalable business systems.
Cloud Tool
Google Cloud Console
The management interface for Cloud projects, resources, APIs, permissions, billing and service configuration.
Best for: Operating Google Cloud resources and controlling project-level access.
Free + Paid
Firebase
An application-development platform offering databases, authentication, hosting, analytics, messaging and testing services.
Best for: Building and operating web and mobile applications with managed backend services.
Free IDE
Android Studio
Google’s official development environment for designing, coding, testing and profiling Android applications.
Best for: Native Android development, emulator testing and application performance analysis.
Free
Chrome DevTools
Browser tools for inspecting HTML, CSS, JavaScript, network requests, rendering and performance.
Best for: Debugging technical SEO, responsive layouts, loading problems and frontend code.
Usage Based
Google Maps Platform
Developer APIs and SDKs for adding maps, routes, places and location intelligence to applications.
Best for: Store locators, delivery tools, travel products and location-aware applications.
Free + Paid
Google Colab
A hosted notebook environment for running Python in the browser with access to computing resources and Google Drive.
Best for: Data analysis, experiments, machine learning and reproducible technical notebooks.
Open Source
TensorFlow
An open-source framework and ecosystem for building, training and deploying machine-learning systems.
Best for: Custom machine-learning research, model development and production deployment.
Developer
Google Play Console
The developer interface for testing, publishing, monitoring and monetising Android applications on Google Play.
Best for: App releases, store listings, testing tracks, quality monitoring and revenue management.
Enterprise
Apigee
Google Cloud’s API management platform for developing, securing, publishing, monitoring and analysing APIs.
Best for: Organisations managing API programmes, gateways, policies and developer access.
Resource
Google for Developers
The central documentation and learning destination for Google APIs, SDKs, platforms, samples and developer events.
Best for: Finding authoritative implementation instructions before using a Google developer product.
Devices, media and everyday use
More Google Products Worth Knowing
These products are not primarily SEO tools, but they shape search behaviour, media discovery, location services, mobile ecosystems and the ways audiences interact with Google.
Free
Google Chrome
Google’s web browser with account synchronisation, extensions, security features and built-in developer tools.
Best for: Browsing, testing websites and using Chrome’s development and productivity ecosystem.
Platform
Android
Google’s mobile operating-system ecosystem for phones, tablets, televisions, cars, watches and other devices.
Best for: Mobile applications, device experiences and access to the Google Play ecosystem.
Free
Google Earth
An interactive globe for exploring satellite imagery, terrain, places and geographic stories.
Best for: Geographic research, location context, education and visual storytelling.
Free + Paid
Google Photos
A photo and video library with backup, organisation, search, sharing and editing features.
Best for: Managing personal media and finding images through people, places and visual content.
Free + Paid
YouTube
Google’s video platform for watching, searching, publishing, streaming and monetising video content.
Best for: Video discovery, tutorials, brand authority, creator publishing and advertising.
Free + Paid
YouTube Music
A music-streaming service for songs, albums, playlists, videos and personalised listening.
Best for: Music discovery and connected listening across web, mobile and supported devices.
Store
Google Play
Google’s digital distribution service for Android applications, games, books and related content.
Best for: Discovering Android applications and managing supported digital purchases.
Wallet
Google Wallet
A digital wallet for supported payment cards, passes, tickets, keys and identity items, depending on region.
Best for: Storing and presenting supported digital payment and access items.
Payments
Google Pay
A Google payment service used for supported online, in-app and contactless transactions, with availability varying by market.
Best for: Faster supported checkout experiences for consumers and merchants.
Devices
Google Pixel
Google’s family of phones, watches, tablets, earbuds and connected personal devices.
Best for: Google’s integrated Android, Gemini and hardware experience.
Smart Home
Google Nest
Google’s smart-home family including supported speakers, displays, cameras, doorbells, thermostats and networking devices.
Best for: Connected home control, monitoring, assistance and automation.
Health
Fitbit
A Google-owned health and fitness ecosystem of wearables, applications and subscription services.
Best for: Activity, exercise, sleep and supported wellness tracking.
Free
Google Family Link
Parental controls for managing supported child accounts, applications, screen time and device settings.
Best for: Family account supervision and age-appropriate device controls.
Free
Google Find Hub
Google’s location service for finding supported Android devices, tagged items and shared contacts.
Best for: Locating, securing or managing supported missing devices and items.
Free
Google Translate
A translation product for text, documents, speech, websites and camera-based language assistance.
Best for: Quick multilingual understanding, with human review for important published content.
Free
Google Flights
A flight search and comparison experience for routes, dates, airlines, fares and price tracking.
Best for: Exploring travel dates and comparing available flight options.
Free
Google Travel
A travel-planning experience covering flights, hotels, holiday rentals and destination exploration.
Best for: Comparing travel options and understanding how tourism businesses appear in Google.
Free
Waze
A Google-owned navigation application using live traffic information and community road reports.
Best for: Driving navigation, congestion awareness and real-time route adjustments.
Education, Culture and Learning
Products for teaching, structured learning, cultural discovery and classroom collaboration.
Coursework, assignments and classroom communication for teachers and learners.
Digital access to cultural collections, museums, artworks and educational stories.
Training and certification resources for selected Google professional products.
Learning resources for careers, businesses and practical digital skills.
Connected playbooks
Use Google Products as Workflows, Not Isolated Dashboards
The strongest Google workflows move from a clear question to evidence, action and measurement. These routes show which products should feed the next stage.
01
Find and Improve SEO Opportunities
Turn search demand and existing visibility into a prioritised optimisation list.
1
Explore demand in Google Trends
Compare terminology, seasonality and location interest.
2
Confirm visibility in Search Console
Find pages and queries already earning impressions.
3
Inspect technical delivery
Use URL Inspection, PageSpeed Insights and rich-result testing.
4
Measure outcomes
Review Search Console clicks and GA4 business actions.
02
Build a Local Visibility System
Keep location information accurate and connect visibility with customer actions.
1
Complete Business Profile
Confirm categories, services, hours, imagery and contact information.
2
Review Maps competitors
Inspect the businesses shown for meaningful local queries.
3
Strengthen the website entity
Keep business information and location relevance consistent.
4
Track calls, visits and leads
Measure meaningful actions rather than rankings alone.
03
Launch an Ecommerce Campaign
Connect reliable product data with organic and paid product discovery.
1
Prepare product data
Use complete identifiers, titles, imagery, prices and availability.
2
Validate Merchant Center
Resolve feed and policy diagnostics before scaling campaigns.
3
Activate Google Ads
Build Shopping or Performance Max campaigns around commercial goals.
4
Measure ecommerce events
Use GA4 and Ads conversion data to judge real returns.
04
Create an AI-Assisted Content Brief
Combine reliable sources, search evidence and human editorial judgement.
1
Research topics and demand
Use Search, Trends, Scholar and your own performance data.
2
Organise sources in NotebookLM
Ask source-grounded questions and identify evidence gaps.
3
Draft with Gemini
Create an outline while preserving expert judgement and originality.
4
Optimise and verify
Check accuracy, intent, internal links and search presentation before publishing.
Names you may still encounter
Renamed and Retired Google Products
Older tutorials and reports often use product names that are no longer current. This quick translation prevents outdated terminology from creating unnecessary confusion.
| Older name or product | Current position | What to use now |
|---|---|---|
| Google My Business | Renamed | Google Business Profile |
| Google Data Studio | Renamed | Looker Studio |
| Google Bard | Renamed | Google Gemini |
| Universal Analytics | Legacy analytics generation | Google Analytics 4 |
| Google Optimize | Retired experimentation product | Use another testing platform with GA4 measurement |
| Google Webmaster Tools | Renamed | Google Search Console |
| G Suite | Renamed | Google Workspace |
| Find My Device | Expanded name | Google Find Hub |
Continue learning
GuestPost.UK Google, SEO and AI Guides
Use the ecosystem map to choose a product, then move into a focused guide or practical tool when you are ready to complete the work.
Google SEOGoogle Ranking Factors
Understand the signals and systems that influence organic search visibility.
Read the guide → Google AIGoogle AI GuideExplore Gemini, AI search experiences and Google’s developing AI ecosystem.
Read the guide → AI VisibilityRank in Google AI OverviewsImprove the clarity, authority and source value of content for generative search.
Read the guide → Local SearchLocal SEO AuditReview Business Profile, citations, website relevance and local performance.
Start the audit → Search DemandKeyword Research ServicesTurn search demand into a prioritised content and commercial opportunity map.
Explore the service → Generative SearchGEO ServicesBuild the authority, entities and corroborating signals needed for AI visibility.
Explore GEO → Free SEO ToolSmart Indexing AssistantDiagnose crawlability and indexing readiness before requesting attention.
Use the tool → Free SEO ToolSchema GeneratorCreate structured data for supported content and business use cases.
Use the tool → Free AI ToolAI Search Readiness CheckerReview whether content supplies clear, useful and trustworthy AI-search signals.
Check a page →Useful answers
Choosing and Using Google Tools
Short answers to the questions that arise when products overlap or use similar data.
Which Google tools are essential for SEO?
Start with Google Search, Search Console, Google Trends, PageSpeed Insights, Lighthouse and the Rich Results Test. Add Analytics and Tag Manager when you need to connect organic traffic with onsite behaviour and conversions.
Are all Google tools free?
No. Many consumer and site-owner tools are free, Workspace and Gemini offer free and paid levels, advertising requires media spend, and Google Cloud generally uses consumption-based pricing.
Is Search Console the same as Google Analytics?
No. Search Console reports how a site appears and performs in Google Search. Google Analytics measures activity after people reach your website or application. The systems use different definitions and totals should not be expected to match exactly.
Can Keyword Planner replace a professional SEO tool?
Keyword Planner is useful for paid-search planning and directional demand data. It does not replace organic ranking databases, competitor backlink research or detailed keyword-difficulty analysis.
What is the difference between Gemini and Google AI Studio?
Gemini is an end-user AI assistant. Google AI Studio is a developer environment for experimenting with Gemini models, prompts and API-oriented prototypes.
Does this guide include every Google Cloud API?
No. Google Cloud contains a very large number of individual services and APIs. This page maps the major platforms and separately lists tools with a clear independent workflow, while narrow APIs remain under their parent platform.
Which Google tools help a local business?
Google Business Profile and Maps are central. Search Console, Analytics and Tag Manager help measure website visibility and actions, while Google Ads can provide paid local reach.
Which products should an ecommerce site connect?
Merchant Center, Google Ads, Analytics, Tag Manager, Search Console and Business Profile are the usual foundation. Manufacturer Center may also be useful for eligible brand owners.
GuestPost.UK Google playbook
Choose the Goal First. Then Choose the Google Tool.
Google’s ecosystem becomes manageable when each product has a clear job. Use the Tool Finder to return to the right platform, or connect your data with a practical SEO, PPC, local visibility or AI-search workflow.
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